Alex “China” Gracia was born December 10,1976 in Miami, Florida. During his early childhood, along with his siblings, he was raised on a working farm in Delray Beach, Florida. The farm was owned and managed by his immigrant parents. His father is of Haitian descent and his mother is of Cuban descent.
Alex is an entrepreneur, investor, clothing designer and motivational speaker. He is best known as the Founder, President and CEO of I Am Civilized Apparel.
His management and entrepreneur skills were instilled in him at a young age by watching his parents manage the farm during the day and the family local grocery store at nights and weekends.
China’s management skills were implemented with individuals such as actress Candace “CC” Cary from the motion picture Drumline, Pitbull during his early career, as well as Rick Ross “Port of Miami” and many other up and coming local hip-hop artists.
In 2005, Alex “China” Gracia got his first major distribution apparel deal with Baby G Inc in New York City. As a result, in 2006 he relocated to New York City, the fashion capital of United States, where he co-founded the brand EVO, which stands for Evolution. This brand sold to major retailers such Macy’s and Foot Locker, Inc.
In 2009, he founded I Am Civilized Apparel which stands for “fashion with a purpose”, and is dedicated to educating children about fashion as well as empowering them to feel confident. Socialize, Educate and Refine is this brand’s motto.
Mr. Gracia is also the Co-Founder and Vice President of HS Consulting Group Inc., a construction and development company in South Florida.